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Bollywood Is Rethinking Diwali: One Big Hit Or Several Smaller Wins?
Mumbai (Maharashtra) [India], October 20: For years, Diwali was the sort of date Bollywood treated like prime real estate. Get a major film into theatres, attach a recognisable star, add a festive marketing campaign, and hope audiences arrive with family, friends, and a generous appetite for popcorn. The only problem? Everyone else had the same […]
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