Ramayana
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Nico Digital PR Partners with Salt Lake Sanskritik Sansad to Drive Integrated Communications for Kolkata’s Landmark Dussehra Celebrations
Kolkata (West Bengal) [India], October 27: Integrated communications agency Nico Digital partnered with Salt Lake Sanskritik Sansad for its Durga Puja and Dussehra celebrations at Central Park, Salt Lake, managing communications and media engagement across the event lifecycle, from pre-event outreach and inauguration-day coordination to on-ground media facilitation and post-event amplification. The six-day celebrations, held […]
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Bollywood Is Rethinking Diwali: One Big Hit Or Several Smaller Wins?
Mumbai (Maharashtra) [India], October 20: For years, Diwali was the sort of date Bollywood treated like prime real estate. Get a major film into theatres, attach a recognisable star, add a festive marketing campaign, and hope audiences arrive with family, friends, and a generous appetite for popcorn. The only problem? Everyone else had the same […]
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How Technology Is Making Indian Movies More Immersive Than Ever
Mumbai (Maharashtra) [India], July 24: There was a time when catching a movie in India meant squeezing into a single-screen theater with a creaky ceiling fan and scratchy audio coming from old speakers shoved wherever they’d fit. Fast forward to today, and you’ll find teens in Kochi walking into theaters where a helicopter seems to […]
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