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India’s Changing Movie Audience: What Viewers Want Today

Mumbai (Maharashtra) [India], July 31: Ask any 25-year-old in Bengaluru when they last watched a movie straight through, and I bet the answer doesn’t involve a cinema. It’s probably them hunched over their phone, lost in noise-canceling headphones, trying not to bump elbows in a crowded bus. No popcorn, no big screen. That’s where movie-watching […]

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