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#marketing brand identity Business extraaa campaign glf 2026 grand lingerie festival intimate wear Zivame

Is Zivame Rebranding? The Brand’s EXTRAAA ‘A’s Spark Curiosity

August 26, 2026
Business

New Delhi [India], August 26: Zivame is taking the idea of ‘EXTRA’ beyond offers with the marquee Grand Lingerie Festival (GLF) 2026. Built around the thought ‘For India That Loves EXTRAAA’, the campaign turns the country’s biggest intimate wear sale moment of the year …into a series of distinctive brand interventions that extend the campaign […]

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Is Zivame Rebranding? The Brand’s EXTRAAA ‘A’s Spark Curiosity

extraaa campaign

Is Zivame Rebranding? The Brand’s EXTRAAA ‘A’s Spark Curiosity