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Gold Statues, Short Attention Spans: Why Award Shows Are Losing Viewers—And Quietly Gaining Power Where It Actually Counts

December 23, 2025
Entertainment

Mumbai (Maharashtra) [India], December 23: Once upon a time, award nights were cultural commandments. You dressed up, planned dinner around them, argued about winners the next morning, and pretended you cared deeply about categories you barely understood. Missing an award show meant missing the conversation. Today, missing the live broadcast barely qualifies as a mild […]

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Gold Statues, Short Attention Spans: Why Award Shows Are Losing Viewers—And Quietly Gaining Power Where It Actually Counts

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digital engagement

Gold Statues, Short Attention Spans: Why Award Shows Are Losing Viewers—And Quietly Gaining Power Where It Actually Counts