baby care

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baby care brand story Business himanshu gandhi ITC mother sparsh wellness

How Mother Sparsh Built a Brand Around Listening to Mothers

New Delhi [India], August 3: The baby care industry has long been driven by familiar formulations and established products, with many brands competing on similar ingredients and promises. While innovation continued, much of it remained focused on improving existing solutions rather than questioning whether the real concerns of parents were being addressed. As consumer behaviour […]

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