Pune’s Saree Culture

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Sarees in Motion: RURIethnic’s Heritage Walk Revives Pune’s Saree Culture

May 14, 2025
Business

New Delhi [India], May 14: In an age of fast fashion and fleeting trends, a quiet revolution unfolded in the historic lanes of Pune—draped not in denim, but in sarees. On Mother’s Day, RURIethnic Sarees, a handloom saree brand based in Aundh, hosted its first-ever Heritage Walk: a curated experience that brought together Pune’s history and the […]

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Pune’s Saree Culture

Sarees in Motion: RURIethnic’s Heritage Walk Revives Pune’s Saree Culture