Indian youth

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NOT FOR YOU: The Marketing Campaign That Holds Up a Mirror to India

Bangalore (Karnataka) [India], October 31: In a marketing landscape saturated with aspirational messaging and celebrity endorsements, Glasafe is doing something radically different: telling potential customers they are not welcome. This premium glassware brand’s unprecedented “NOT FOR YOU” campaign is forcing the entire generation to confront uncomfortable truths about everyday behavior that erodes the social fabric of our […]

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Rajhans Group Screens ‘Chalo Jeete Hain’ Film at HQ and Rajhans Cinemas Across India

Surat (Gujarat) [India], October 1: Rajhans Cinemas turned Prime Minister Narendra Modi’s 75th birthday into more than a cake-cutting. They rolled out Chalo Jeete Hain nationwide, a short film on PM Modi’s early years that puts selflessness over spectacle. On September 17, marking PM Narendra Modi’s 75th birthday, the multiplex giant screened Chalo Jeete Hain […]

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