COLORS by Rupa Launches DRY FIT Collection – Wear Your Energy       

New Delhi [India], January 31: COLORS by Rupa, a trusted name in quality and innovation under the esteemed Rupa & Company Limited, has embarked on a journey to redefine the boundaries of athleisure wear with the newly launched DRY FIT Collection. This masterpiece within the dynamic ‘PLAYSURE’ range is designed to seamlessly blend comfort, performance, and style, transforming everyday moments into an experience.

The DRY FIT Collection is engineered for versatility, catering to the active lifestyle of today’s individuals. Imagine a wardrobe that effortlessly transitions from intense workouts to relaxed strolls. Crafted with advanced Polyester fabric, elastane-based materials, and strategically placed mesh panels, it offers exceptional stretchability, breathability, and a feather-light feel. The ergonomically engineered fabrics are designed to provide a flawless fit, effortlessly moving with your body.

The collection offers the perfect blend of comfort and breathability, designed with ergonomics in mind to ensure superior performance. Catering to both men and women, it features a stylish and vibrant line-up, including women’s round neck t-shirts, polo t-shirts, tank tops, leggings, and cycling shorts, as well as men’s raglan sleeve round neck t-shirts, polo t-shirts, tank-tops, track pants, joggers, and shorts. Beyond functionality, the collection’s vivid spectrum of colors brings vibrancy and individuality, making each piece more than just apparel—it’s a bold statement of style. Whether you’re breaking a sweat at the gym or soaking in the tranquillity of nature, this collection is a seamless fusion of playfulness and leisure.

 Sharing his thoughts on the launch, Mr. Mukesh Agarwal, Director, Rupa & Company Limited, says, “DRY FIT Collection from Colors by Rupa blends innovative design with vibrant aesthetics to meet the evolving needs of today’s dynamic consumers. We are confident that this collection will inspire people to embrace both functionality and leisure with unmatched style.”

Available across leading retail outlets and major online platforms, including Amazon, Live Colors, and Rupa Online Store, the DRY FIT Collection invites customers to experience a world where comfort and performance are perfectly fused. It’s an opportunity to move with confidence and style every moment of the day.

Lifestyle

Unity for Growth: Leaders Unite for a Developed India Vision

New Delhi [India], July 5: The National Conference on Unity for Growth – A Collective March Towards Viksit Bharat, held on 03rd July 2025 at Bharat Mandapam, proved to be a groundbreaking and thought-provoking forum that united leaders from across the nation. Organized by Brand Vista Consulting, this landmark event brought together prominent policymakers, business […]

Read More
Lifestyle

Mumbai’s Komal Vaidya Takes Centre Stage with Silver Category Win at National Pageant

Pune (Maharashtra) [India], July 5: A radiant celebration of individuality, strength, and purpose marked the grand finale of Mrs. India – Empress of the Nation 2025, where Mumbai’s Komal Vaidya emerged as the Winner in the Silver Category. The event, a brainchild of Anjana Mascarenhas and Karl Mascarenhas of Diva Pageants, was held on June 29, 2025 at HYATT Pune, bringing together women from across […]

Read More
Lifestyle

R.P. Patel: From Farmer’s Fields to Foundations of Change

New Delhi [India], July 4: Shri Ratibhai Prabhudas Patel was born in a small village in Gujarat. He was born on 1st February 1958 in Kahoda village, Mahesana district of Gujarat, to Shri Prabhudas Chhagandas Patel and Smt. Galbiben Patel. His home had no luxuries, but it had love, honesty, and discipline. His father, a […]

Read More